Elaina Buzzell

Salesforce Consultant with Nonprofit Expertise

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Why I participated in the SOPA Protests

Yesterday, I joined thousands (or more) websites and social media accounts in protest of SOPA/PIPA as they work their way through our congress. While I know that I don’t get the kind of traffic that the other sites and Twitter users who participated got, I still felt that it was important to use this venue to raise awareness for and encourage action on this important issue. Even if the only person I influenced to action were the aunts that commented on my anti-SOPA/PIPA Facebook status that they too were contacting their representatives, I felt that my efforts were worthwhile.

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Assess Your Twitter activities with SocialBro

SocialBro - a new Twitter analysis toolWhen I started working in nonprofit communications, I quickly became a complete nerd for the statistics and data related to my social media and web activities. As my time (and that of other nonprofit staff) is always scarce and precious, I always wanted to be sure that my website updates, status changes, and tweets weren’t just floating away in the wind – I wanted to be sure that my activities were having a direct impact for our organization. Continue reading

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