This week’s theme for Favorite Finds Friday is Twitter Communities. Many nonprofits and businesses (and individuals) are using Twitter more as a broadcast tool, and missing out on the great conversations that happen there every day. To help you get started having conversations, here are a few great Twitter chats that you can start joining this week. They are great conversations where you can learn tips to improve your communications strategy. As always, these ideas won’t do your nonprofit or business much good unless you first put together a social media strategy that includes concrete goals and target audiences. Continue reading
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Eight years ago, I was looking into getting a kitten when a friend’s cat had an unplanned pregnancy. A few months later, Anya came to live with me, and I’ve had a good, if rude and rambunctious, friend since.
Anya was a free kitten, but I have made many investments in her since she came into my home. Litter, food, toys, vet visits and vaccinations have all added up over the years, and I have also spent a great amount of my time playing with and caring for her. To put it gently, if I had I insisted on my free kitten remaining free, our relationship would failed at the outset. Continue reading
So, you have your communications strategy set, and your social media accounts are set up. Now, how do you get the results you are looking for? This week in Favorite Finds Friday, I’m highlighting articles that I have found about running a professional social media and/or communications campaigns at nonprofits. These articles have tips for engaging your audience, building your follower base, and how to staff your communications campaigns.
- How to Build Your Professional Twitter Brand by Heidi Cohen. This article includes some tips for creating the kind of Twitter account that attracts followers and has high engagement. You’ll still want to have that strategy in place to be sure that you’re bringing in followers that will meet your goals, but these tips will help you along the way. Most of these tips apply to communications tools well beyond Twitter.
- 3 Cool Twitter Tricks That Are Useless Without Strategy by Hector Cuevas: Here, Hector outlines some pretty neat tips, but I also love that he points out that tips and tricks won’t get you far without an underlying strategy to your communications.
- 7 Reasons Why You Don’t Need an Intern to Run Your Social Media Program by Peggy Dolane. Job listing sites never seem to be short on listings attempting to recruit interns to run the social media or communications programs at nonprofits. In this post, Peggy outlines great reasons to re-consider this practice.
Have you used any of these tips? How does your communications strategy utilize Twitter? How is your communications program staffed?