Elaina Buzzell

Over the last two years, Pinterest has exploded on the social media landscape. Many have run to it due to its demographics that uniquely skew towards women, and many have also struggled to find the right use of the platform for their brand. Very soon after starting at Girl Scouts River Valleys, I launched their Pinterest account with the intention of using it to recruit and retain volunteers that are so key to our movement. Read my guest post with MAP TechWorks to see an overview of our strategy and what success has meant for us on Pinterest.