Elaina Buzzell

Tag: social media

March 9, 2012

Professional Social Media Presence

So, you have your communications strategy set, and your social media accounts are set up. Now, how do you get the results you are looking for? This week in Favorite Finds Friday, I’m highlighting articles that I have found about running a professional social media and/or communications campaigns at nonprofits. These articles have tips for engaging your audience, building your follower base, and how to staff your communications campaigns.
  • How to Build Your Professional Twitter Brand by Heidi Cohen. This article includes some tips for creating the kind of Twitter account that attracts followers and has high engagement. You’ll still want to have that strategy in place to be sure that you’re bringing in followers that will meet your goals, but these tips will help you along the way. Most of these tips apply to communications tools well beyond Twitter.
  • 3 Cool Twitter Tricks That Are Useless Without Strategy by Hector Cuevas: Here, Hector outlines some pretty neat tips, but I also love that he points out that tips and tricks won’t get you far without an underlying strategy to your communications.
  • 7 Reasons Why You Don’t Need an Intern to Run Your Social Media Program by Peggy Dolane. Job listing sites never seem to be short on listings attempting to recruit interns to run the social media or communications programs at nonprofits. In this post, Peggy outlines great reasons to re-consider this practice.

 

Have you used any of these tips? How does your communications strategy utilize Twitter? How is your communications program staffed?

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March 7, 2012

SocialBro and Hootsuite: A match made in limbo?

I wrote a bit ago about the new tool SocialBro, and how it’s a must-have for anyone with a professional Twitter presence. Today they announced a very exciting new feature, the ability to send the results of your “Best Time to Tweet” report to Hootsuite. As a long-time fan of Hootsuite, my immediate reaction was of joy. However, there’s definitely a lot of room to improve, and I can’t wait for the next version. Read the rest of this entry »

March 2, 2012

Favorite Finds Friday: Facebook Edition

This week, Facebook announced that they are starting to roll out the timeline format to brand pages, with a mandatory change over on March 30th. This week on Favorite Finds Friday, I’m highlighting news and sites related to this change:

Favorite Blog Posts:

Favorite Facebook Pages:

Since this change was only officially announced this week, not too many nonprofits and small businesses have changed over yet, but some have started the transition. Here are my favorites so far:

  • LoveIsRespect: National Teen Dating Abuse Hotline – I love their cover design, but (as noted in one of the blog posts above) it actually violates the new Terms of Use for Pages.
  • The Nonprofit Technology Network (NTEN) – They chose a cover picture to promote their upcoming conference – a great way to show the potential of your cover as a marketing tool.
  • J Campbell Social Marketing – I absolutely adore this cover image. As a consultant working with nonprofits on social marketing, the image of a conductor bringing the different media together into a symphony resonates well.
  • Elaina Buzzell – Sorry for a bit of shameless self-promotion, but I just launched my own Facebook page this week. I chose to go with a landscape panorama that I took on a road-trip this fall – simple and shows a bit of my personality.

 

Have you found other good posts about the Facebook Timeline transition or other exciting articles this week? Share them in the comments section below.

Have a great weekend!